Kurl-on

Product Shoot

Brief

The brief was to find reference images for couples and single images of men/ women aging from 28 to 30 years of age doing casual activities such as working, playing, reading or conversing. The images were to refer to ambiance, mood, lighting and poses. And the product in highlight had to be Kurl-on mattress.
Keywords: Couple, Young, Fun, Casual.

Input & Learning

• I helped with finding the reference images and masking them where required.
• I made mood board and a presentation showing each of the ambiance, mood, lighting and poses for each of the reference images.
• Behind the lens, I helped with styling of the set, choosing props and looking into smallest details while the shoot was happening.


This project helped me understand how photo shoots of products really are and how the role of each creative comes into action. This project helped me decipher the process and development in each stage for the creation of visual content.

Ambience References

Ambience Reference 1

Ambience Reference 1

Ambience Reference 2

Ambience Reference 2

Ambience Reference 3

Ambience Reference 3

Ambience Reference 4

Ambience Reference 4

Ambience Reference 5

Ambience Reference 5

Mood References

Mood Reference 1

Mood Reference 1

Mood Reference 2

Mood Reference 2

Mood Reference 3

Mood Reference 3

Mood Reference 4

Mood Reference 4

Mood Reference 5

Mood Reference 5

Light References

Light Reference 1

Light Reference 1

Light Reference 2

Light Reference 2

Light Reference 3

Light Reference 3

Light Reference 4

Light Reference 4

Light Reference 5

Light Reference 5

Pose References

Pose Reference 1

Pose Reference 1

Pose Reference 2

Pose Reference 2

Pose Reference 3

Pose Reference 3

Pose Reference 4

Pose Reference 4

Pose Reference 5

Pose Reference 5

Behind the Scenes

BTS 1

BTS 1

BTS 2

BTS 2

BTS 3

BTS 3

BTS 4

BTS 4

BTS 5

BTS 5

Final Outcome

These images are raw. All Rights Reserved to RK Swamy BBDO.

Final Image 1

Final Image 1

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Final Image 6

Final Image 6